About us

Supporting breeders to be the best they can be.

PuppyFat places all your essential breeding records in the palm of your hand so you have an extensive log of your dogs’ health data.

Happy, healthy pets start life with responsible breeders. 

Breeders are fundamental to a dog’s long-term health and wellbeing. Despite this, the breeding community is often marginalised, misrepresented and disregarded.  

We recognise, celebrate and encourage responsible breeders, giving them the tools and support they need to bring healthy, happy puppies into the world. 

Meet the team

Michael White

Chief Executive Officer

Everything started with Mike’s idea.

His puppy-like excitement and energy have driven the brand from a simple idea to a fully-fledged business. 

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Chris Hill

Chief Technical Officer

Our go-to guy for all things tech.

Chris is passionate about creating software that solves real-world problems. 

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Alexander Wipf

Strategy Advisor

Drawing from 20+ years of experience consulting global brands and launching businesses, Alexander’s mission is to help deliver a brand that exceeds breeders’ expectations.

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Erin Buck

Community Manager

Lover of dogs and former owner of a dog boarding business, Erin now heads up our global pet breeding community. 

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Courtney Farrow

Content Creation

Mum to Jinkx (a chubby orange and white cat), Courtney loves to write and be creative. She manages all our online content.  

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Tom Hurt

Design and Branding

Loves running around the Yorkshire Wolds with his Black Lab Angus. Tom is the creative brain behind our branding, UI and UX design.

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Our partners

Our advisory panel

Lee Cox

Purina Breeder Manager

Second generation breeder, breeding for 40+ years, licensed multi-breed championship show judge. 

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Gareth Arnott

Queen’s University Belfast

Senior Lecturer specialising in animal behaviour and welfare, currently researching the socialisation period of puppies. 

Read more about his work

Tori McEvoy

Queen’s University Belfast

PhD researcher investigating the factors affecting the socialisation of puppies raised in a commercial breeding establishment.  

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Uri Baqueiro-Espinosa 

Queen’s University Belfast

PhD researcher investigating the effects of intensive commercial breeding on the behaviour and welfare of breeding dogs. 

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Grab your 30-day free trial today

Enjoy access to our full list of features for free for one month.
(No credit card required)

The comprehensive app
for responsible breeding.

We recognise, celebrate and encourage responsible breeders, giving them the tools and support they need to bring healthy, happy puppies into the world. 

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Features & pricing