Supporting breeders to be the best they can be.
PuppyFat places all your essential breeding records in the palm of your hand so you have an extensive log of your dogs’ health data.
Happy, healthy pets start life with responsible breeders.
Breeders are fundamental to a dog’s long-term health and wellbeing. Despite this, the breeding community is often marginalised, misrepresented and disregarded.
We recognise, celebrate and encourage responsible breeders, giving them the tools and support they need to bring healthy, happy puppies into the world.
From Dalmatians and Dachshunds to Labradors and Beagles.
Weights, feeds, treatments, health certificates and more.
A growing, global community of responsible breeders.
Welcoming new healthy and happy pets into the world.
The number of dams and studs with profiles in our app.
It all started with an idea in Yorkshire, United Kingdom.
Online community members
Our Facebook Group members have shaped our brand from day one.
Meet the team
Chief Executive Officer
Everything started with Mike’s idea.
His puppy-like excitement and energy have driven the brand from a simple idea to a fully-fledged business.
Drawing from 20+ years of experience consulting global brands and launching businesses, Alexander’s mission is to help deliver a brand that exceeds breeders’ expectations.
Lover of dogs and former owner of a dog boarding business, Erin now heads up our global pet breeding community.
Mum to Jinkx (a chubby orange and white cat), Courtney loves to write and be creative. She manages all our online content.
The Unleashed accelerator programme (powered by Purina) connects with disruptive pet tech and pet care startups in Europe to enrich the lives of pets and the people who love them.
Researchers from Queen’s University Belfast’s School of Biological Sciences help shape our product and support our global breeding community with the latest information and data.
C4DI is an incubator that helps tech companies grow and traditional businesses innovate. Privately owned and funded, the centre operates from hubs in the UK and across Central Europe.
LAB+BONE specialises in protecting the identity of your dog from theft, loss or dispute of ownership using your dog’s unique DNA.
Our advisory panel
Purina Breeder Manager
Second generation breeder, breeding for 40+ years, licensed multi-breed championship show judge.
Queen’s University Belfast
Senior Lecturer specialising in animal behaviour and welfare, currently researching the socialisation period of puppies.
Queen’s University Belfast
PhD researcher investigating the factors affecting the socialisation of puppies raised in a commercial breeding establishment.