About us
Supporting breeders to be the best they can be.
PuppyFat places all your essential breeding records in the palm of your hand so you have an extensive log of your dogs’ health data.
Happy, healthy pets start life with responsible breeders.
Breeders are fundamental to a dog’s long-term health and wellbeing. Despite this, the breeding community is often marginalised, misrepresented and disregarded.
We recognise, celebrate and encourage responsible breeders, giving them the tools and support they need to bring healthy, happy puppies into the world.
Meet the team
Michael White
Chief Executive Officer
Everything started with Mike’s idea.
His puppy-like excitement and energy have driven the brand from a simple idea to a fully-fledged business.
Chris Hill
Chief Technical Officer
Our go-to guy for all things tech.
Chris is passionate about creating software that solves real-world problems.
Alexander Wipf
Strategy Advisor
Drawing from 20+ years of experience consulting global brands and launching businesses, Alexander’s mission is to help deliver a brand that exceeds breeders’ expectations.
Erin Buck
Community Manager
Lover of dogs and former owner of a dog boarding business, Erin now heads up our global pet breeding community.
Courtney Farrow
Content Creation
Mum to Jinkx (a chubby orange and white cat), Courtney loves to write and be creative. She manages all our online content.
Tom Hurt
Design and Branding
Loves running around the Yorkshire Wolds with his Black Lab Angus. Tom is the creative brain behind our branding, UI and UX design.
Our partners
The Unleashed accelerator programme (powered by Purina) connects with disruptive pet tech and pet care startups in Europe to enrich the lives of pets and the people who love them.
Researchers from Queen’s University Belfast’s School of Biological Sciences help shape our product and support our global breeding community with the latest information and data.
C4DI is an incubator that helps tech companies grow and traditional businesses innovate. Privately owned and funded, the centre operates from hubs in the UK and across Central Europe.
LAB+BONE specialises in protecting the identity of your dog from theft, loss or dispute of ownership using your dog’s unique DNA.
Our advisory panel
Lee Cox
Purina Breeder Manager
Second generation breeder, breeding for 40+ years, licensed multi-breed championship show judge.
Gareth Arnott
Queen’s University Belfast
Senior Lecturer specialising in animal behaviour and welfare, currently researching the socialisation period of puppies.
Tori McEvoy
Queen’s University Belfast
PhD researcher investigating the factors affecting the socialisation of puppies raised in a commercial breeding establishment.
Uri Baqueiro-Espinosa
Queen’s University Belfast
PhD researcher investigating the effects of intensive commercial breeding on the behaviour and welfare of breeding dogs.
